Information
A renowned college in Chennai, widely known for its excellence in BE programs.
To enhance brand awareness for their MBA program, attract students from diverse states, and reduce dependency on an expensive third-party lead generation platform.
Project Brief:
A leading college in Chennai sought to establish their MBA program’s presence and attract students from diverse states. They relied on a costly marketplace for leads but lacked active social media presence. Through strategic Facebook, Instagram, and Google Ads campaigns, supported by consistent social media posts, we increased brand awareness, generated quality leads, and delivered an 8x ROI on Google Ads.
Key Points:
Client Objective: Build awareness for their MBA program and diversify student intake.
Challenge: Lack of active social media presence and reliance on expensive third-party platforms.
Solution: Launched social media campaigns on Facebook and Instagram for awareness and lead generation.
Execution: Created consistent social media posts and optimized Google Ads campaigns.
Outcome: Achieved significant lead quality improvement and reduced lead generation costs.
Implementation Journey
Step 01
Consultation
Discussed the college’s goals for their MBA program and analyzed the challenges in their existing lead generation methods.
Identified key opportunities on social media and search engine platforms to improve cost efficiency and audience reach.
Step 02
Implementation
Social Media Campaigns:
Launched brand awareness campaigns on Facebook and Instagram, increasing followers and engagement.
Designed visually appealing and consistent posts to enhance the program’s online presence.
Ran targeted lead generation campaigns, focusing on states outside Tamil Nadu.
Google Ads Campaign:
Executed optimized ad campaigns targeting MBA aspirants, delivering better ROI compared to the third-party vendor.
Step 03
Result
Boosted social media followers and engagement across Facebook and Instagram.
Generated high-quality leads from multiple states, diversifying the applicant pool.
Delivered 8 conversions through Google Ads at a significantly lower cost per lead compared to the marketplace.