Information
An Edmonton-based Abacus training institute.
To expand its reach across Canada, generate consistent leads for its partners, and establish itself as a leading Abacus training provider in the country.
Project Brief:
An Edmonton-based Abacus training institute aimed to expand its presence across Canada and generate consistent leads for its partners. We implemented targeted SEO strategies for high-volume keywords in key Canadian cities and ran Facebook and Instagram Ads targeting parents. With consistent social media posts and SEO results from cities like Toronto, the institute successfully increased brand awareness and widened its business reach.
Key Points:
Client Objective: Expand reach across Canada and generate consistent leads.
Immediate Action: Launched Facebook and Instagram Ads targeting parents to enroll their kids.
SEO Strategy: Focused on high-search-volume keywords in key Canadian cities.
Social Media Content: Designed and posted content to increase awareness and build followers.
Results: Achieved 4-5 leads weekly through Ads and expanded SEO-driven leads in 6 months.
Implementation Journey
Step 01
Consultation
Conducted a detailed analysis of the client’s goals and the competitive landscape in Canada.
Identified target locations with high search potential, such as Toronto and Edmonton.
Crafted a multi-channel digital marketing strategy to address short-term and long-term goals.
Step 02
Implementation
SEO Campaign:
Focused on optimizing for high-search-volume keywords in key areas.
Targeted SEO efforts to cities like Toronto and Edmonton to capture organic traffic.
Social Media Ads:
Launched Facebook and Instagram campaigns targeting parents, showcasing the benefits of Abacus training.
Consistently generated 4-5 high-quality leads per week.
Content Creation:
Designed engaging posts and maintained a regular posting schedule on social media platforms.
Enhanced brand visibility and follower count.
Step 03
Result
Generated consistent weekly leads through Ads, yielding a significant return with a $1000 fee per student.
Increased brand awareness and social media engagement.
Achieved organic lead generation in 6 months from cities like Toronto and Edmonton through targeted SEO efforts, helping expand the client’s business reach.