Boosting Lead Generation for a PSLE Tuition Provider in Singapore
Information
A PSLE tuition provider in Singapore.
The client aimed to consistently generate leads through digital marketing channels, moving away from a reliance on references.
Project Brief:
A prominent PSLE tuition provider in Singapore wanted to build a robust lead generation strategy via digital marketing. We implemented a multi-pronged approach, combining Google Ads for immediate lead capture, SEO for sustainable rankings, and Social Media Ads for brand awareness and leads. Through blogs, testimonials, and video promotions, we resonated with parents—the key decision-makers—and significantly boosted their conversions.
Key Points:
Client Objective: Generate consistent leads beyond references.
Google Ads: Delivered immediate lead generation for PSLE tuition.
SEO: Secured long-term visibility for high-search keywords.
Social Media Ads: Built brand awareness and generated leads.
Content Strategy: Engaged parents through blogs and testimonial videos, driving conversions.
Implementation Journey
Step 01
Consultation
Conducted in-depth discussions to understand the client’s goals, target audience, and challenges.
Identified key channels and crafted a tailored digital marketing strategy.
Step 02
Implementation
Google Ads: Launched ad campaigns targeting PSLE-related queries for quick results.
SEO: Optimized the website with keywords having a search volume of over 1000 to build organic rankings.
Social Media Ads: Ran campaigns focused on brand awareness and lead generation.
Content Marketing: Developed detailed blogs addressing parental concerns and showcased impactful testimonial videos.
Step 03
Result
Achieved a consistent flow of high-quality leads.
Improved organic search rankings for PSLE-related keywords.
Increased brand visibility and engagement among parents.
Secured significant conversion rates through video promotions and content marketing.